Google Developer Program Policy

(effective May 11, 2022, unless otherwise stated)


Let's build the world's most trusted source for apps and games

Your innovation is what drives our shared success, but with it comes responsibility. These Developer Program Policies, along with the Developer Distribution Agreement, ensure that together we continue to deliver the world's most innovative and trusted apps to over a billion people through Google Play. We invite you to explore our policies below.

Restricted Content

People from all over the world use Google Play to access apps and games every day. Before submitting an app, ask yourself if your app is appropriate for Google Play and compliant with local laws.

Child Endangerment

Apps that include content that sexualizes minors are subject to immediate removal from the Store, including but not limited to, apps that promote pedophilia or inappropriate interaction targeted at a minor (e.g. groping or caressing). 

In addition, apps that appeal to children but contain adult themes are not allowed, including but not limited to, apps with excessive violence, blood, and gore; apps that depict or encourage harmful and dangerous activities. We also don’t allow apps that promote negative body or self image including apps that depict for entertainment purposes plastic surgery, weight loss, and other cosmetic adjustments to a person's physical appearance.

If we become aware of content with child sexual abuse imagery, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution.


Inappropriate Content

To ensure that Google Play remains a safe and respectful platform, we've created standards defining and prohibiting content that is harmful or inappropriate for our users.

Sexual Content and Profanity

We don't allow apps that contain or promote sexual content or profanity, including pornography, or any content or services intended to be sexually gratifying. We don’t allow apps or app content that appear to promote a sexual act in exchange for compensation. Content that contains nudity may be allowed if the primary purpose is educational, documentary, scientific or artistic, and is not gratuitous.

If an app contains content that violates this policy but that content is deemed appropriate in a particular region, the app may be available to users in that region, but will remain unavailable to users in other regions.

Here are some examples of common violations:

  • Depictions of sexual nudity, or sexually suggestive poses in which the subject is nude, blurred or minimally clothed, and/or where the clothing would not be acceptable in an appropriate public context.
  • Depictions, animations or illustrations of sex acts, or sexually suggestive poses or the sexual depiction of body parts.
  • Content that depicts or are functionally sexual aids, sex guides, illegal sexual themes and fetishes.
  • Content that is lewd or profane - including but not limited to content which may contain profanity, slurs, explicit text, adult/sexual keywords in the store listing or in-app.
  • Content that depicts, describes, or encourages bestiality.
  • Apps that promote sex-related entertainment, escort services, or other services that may be interpreted as providing sexual acts in exchange for compensation, including but not limited to compensated dating or sexual arrangements where one participant is expected or implied to provide money, gifts, or financial support to another participant (“sugar dating”).
  • Apps that degrade or objectify people, such as apps that claim to undress people or see through clothing, even if labelled as prank or entertainment apps. 

Hate Speech

We don't allow apps that promote violence, or incite hatred against individuals or groups based on race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, caste, immigration status, or any other characteristic that is associated with systemic discrimination or marginalization.

Apps which contain EDSA (Educational, Documentary, Scientific, or Artistic) content related to Nazis may be blocked in certain countries, in accordance with local laws and regulations.

Here are examples of common violations:

  • Content or speech asserting that a protected group is inhuman, inferior or worthy of being hated.
  • Apps that contain hateful slurs, stereotypes, or theories about a protected group possessing negative characteristics (e.g., malicious, corrupt, evil, etc.), or explicitly or implicitly claims the group is a threat.
  • Content or speech trying to encourage others to believe that people should be hated or discriminated against because they are a member of a protected group.
  • Content which promotes hate symbols such as flags, symbols, insignias, paraphernalia or behaviors associated with hate groups.


We don't allow apps that depict or facilitate gratuitous violence or other dangerous activities. Apps that depict fictional violence in the context of a game, such as cartoons, hunting or fishing, are generally allowed. 

Here are some examples of common violations:

  • Graphic depictions or descriptions of realistic violence or violent threats to any person or animal.
  • Apps that promote self harm, suicide, eating disorders, choking games or other acts where serious injury or death may result.

Terrorist Content

We do not permit terrorist organizations to publish apps on Google Play for any purpose, including recruitment.

We don't allow apps with content related to terrorism, such as content that promotes terrorist acts, incites violence, or celebrates terrorist attacks. If posting content related to terrorism for an educational, documentary, scientific, or artistic purpose, be mindful to provide relevant EDSA context.

Dangerous Movements and Organizations

We do not permit movements or organizations that have engaged in, prepared for, or claimed responsibility for acts of violence against civilians to publish apps on Google Play for any purpose, including recruitment. 

We don’t allow apps with content related to planning, preparing, or glorifying violence against civilians. If your app includes such content for an EDSA purpose, that content must be provided alongside the relevant EDSA context.

Sensitive Events

We don't allow apps that lack reasonable sensitivity towards or capitalize on a natural disaster, atrocity, health crisis, conflict, death, or other tragic event. Apps with content related to a sensitive event are generally allowed if that content has EDSA (Educational, Documentary, Scientific, or Artistic) value or intends to alert users to or raise awareness for the sensitive event. 

Here are examples of common violations:

  • Lacking sensitivity regarding the death of a real person or group of people due to suicide, overdose, natural causes, etc.
  • Denying a major tragic event.
  • Appearing to profit from a tragic event with no discernible benefit to the victims.
  • Apps that are in violation of the Requirements for coronavirus disease 2019 (COVID-19) apps article.

Bullying and Harassment

We don't allow apps that contain or facilitate threats, harassment, or bullying.

Here are examples of common violations:

  • Bullying victims of international or religious conflicts.
  • Content that seeks to exploit others, including extortion, blackmail, etc.
  • Posting content in order to humiliate someone publicly.
  • Harassing victims, or their friends and families, of a tragic event.

Dangerous Products

We don't allow apps that facilitate the sale of explosives, firearms, ammunition, or certain firearms accessories.

  • Restricted accessories include those that enable a firearm to simulate automatic fire or convert a firearm to automatic fire (e.g., bump stocks, gatling triggers, drop-in auto sears, conversion kits), and magazines or belts carrying more than 30 rounds.

We don't allow apps that provide instructions for the manufacture of explosives, firearms, ammunition, restricted firearm accessories, or other weapons. This includes instructions on how to convert a firearm to automatic, or simulated automatic, firing capabilities.


We don't allow apps that facilitate the sale of marijuana or marijuana products, regardless of legality.

Here are some examples of common violations:

  • Allowing users to order marijuana through an in-app shopping cart feature.
  • Assisting users in arranging delivery or pick up of marijuana.
  • Facilitating the sale of products containing THC(Tetrahydrocannabinol), including products such as CBD oils containing THC.

Tobacco and Alcohol

We don't allow apps that facilitate the sale of tobacco (including e-cigarettes and vape pens) or encourage the illegal or inappropriate use of alcohol or tobacco.

Here are examples of common violations:

  • Depicting or encouraging the use or sale of alcohol or tobacco to minors.
  • Implying that consuming tobacco can improve social, sexual, professional, intellectual, or athletic standing.
  • Portraying excessive drinking favorably, including the favorable portrayal of excessive, binge or competition drinking.


Financial Services

We don't allow apps that expose users to deceptive or harmful financial products and services.

For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.

If your app contains or promotes financial products and services, you must comply with state and local regulations for any region or country that your app targets - for example, include specific disclosures required by local law.

Binary Options

We do not allow apps that provide users with the ability to trade binary options.


We don't allow apps that mine cryptocurrency on devices. We permit apps that remotely manage the mining of cryptocurrency.

Personal loans

We define personal loans as lending money from one individual, organization, or entity to an individual consumer on a nonrecurring basis, not for the purpose of financing purchase of a fixed asset or education. Personal loan consumers require information about the quality, features, fees, repayment schedule, risks, and benefits of loan products in order to make informed decisions about whether to undertake the loan.

  • Examples: Personal loans, payday loans, peer-to-peer loans, title loans
  • Examples not included: Mortgages, car loans, revolving lines of credit (such as credit cards, personal lines of credit)

Apps that provide personal loans, including but not limited to apps which offer loans directly, lead generators, and those who connect consumers with third-party lenders, must have the App Category set to “Finance” in Play Console and disclose the following information in the app metadata:

  • Minimum and maximum period for repayment
  • Maximum Annual Percentage Rate (APR), which generally includes interest rate plus fees and other costs for a year, or similar other rate calculated consistently with local law
  • A representative example of the total cost of the loan, including the principal and all applicable fees
  • A privacy policy that comprehensively discloses the access, collection, use and sharing of personal and sensitive user data.

We do not allow apps that promote personal loans which require repayment in full in 60 days or less from the date the loan is issued (we refer to these as "short-term personal loans"). 

High APR personal loans

In the United States, we do not allow apps for personal loans where the Annual Percentage Rate (APR) is 36% or higher. Apps for personal loans in the United States must display their maximum APR, calculated consistently with the Truth in Lending Act (TILA).

This policy applies to apps which offer loans directly, lead generators, and those who connect consumers with third-party lenders.

Additional requirements for personal loan apps in India, Indonesia, and the Philippines

Personal loan apps in India, Indonesia, and the Philippines must complete the additional proof of eligibility requirements below. 

  1. India
    • Complete the Personal Loan App Declaration for India, and provide necessary documentation to support your declaration. For example:
      • If you are licensed by the Reserve Bank of India (RBI) to provide personal loans, you must submit a copy of your license for our review.
      • If you are not directly engaged in money lending activities and are only providing a platform to facilitate money lending by registered Non-Banking Financial Companies (NBFCs) or banks to users, you will need to accurately reflect this in the declaration.
        • In addition, the names of all registered NBFCs and banks must be prominently disclosed in your app’s description.
    • Ensure that the developer account name matches the name of the associated registered business name provided through your declaration.
  2. Indonesia
    • Complete the Personal Loan App Declaration for Indonesia, and provide necessary documentation to support your declaration. For example:
      • If your app is engaged in the activity of Information Technology-Based Money Lending Services in accordance with OJK Regulation No. 77/POJK.01/2016 (as may be amended from time to time), you must submit a copy of your valid license for our review.
    • Ensure that the developer account name matches the name of the associated registered business name provided through your declaration.
  3. Philippines
    • Complete the Personal Loan App Declaration for the Philippines, and provide necessary documentation to support your declaration.
      • All financing and lending companies offering loans via Online Lending Platforms (OLP) must obtain a SEC Registration Number and the Certificate of Authority (CA) Number from the Philippines Securities and Exchanges Commission (PSEC).
        • In addition, you must disclose your Corporate Name, Business Name, PSEC Registration Number, and Certificate of Authority to Operate a Financing/Lending Company (CA) in your app’s description.
      • Apps engaged in lending-based crowdfunding activities, such as peer-to-peer (P2P) lending, or as defined under the Rules and Regulations Governing Crowdfunding (CF Rules), must process transactions through PSEC-Registered CF Intermediaries.


Real-Money Gambling, Games, and Contests

We allow real-money gambling apps, ads related to real-money gambling, loyalty programs with gamified outcomes, and daily fantasy sports apps that meet certain requirements.

Gambling Apps

Subject to restrictions and compliance with all Google Play policies, we allow apps that enable or facilitate online gambling in the following countries in the table below as long as the Developer completes the application process for gambling apps being distributed on Google Play, is an approved governmental operator and/or is registered as a licensed operator with the appropriate governmental gambling authority in the specified country, and provides a valid operating license in the specified country for the type of online gambling product they want to offer. 

We only allow valid licensed or authorized gambling apps that have the following types of online gambling products (please consult the table below for the specific types of gambling products allowed in each country):

  • Online Casino games
  • Sports Betting
  • Horse Racing (where regulated and licensed separately from Sports Betting)
  • Lotteries
  • Daily Fantasy Sports

Eligible apps must meet the following requirements:

  • Developer must successfully complete the application process in order to distribute the app on Play;
  • App must comply with all applicable laws and industry standards for each country in which it is distributed;
  • Developer must have a valid gambling license for each country or state/territory in which the app is distributed;
  • Developer must not offer a type of gambling product that exceeds the scope of its gambling license;
  • App must prevent under-age users from using the app;
  • App must prevent access and use from countries, states/territories, or the geographic areas not covered by the developer-provided gambling license;
  • App must NOT be purchasable as a paid app on Google Play, nor use Google Play In-app Billing;
  • App must be free to download and install from the Store;
  • App must be rated AO (Adult Only) or IARC equivalent; and
  • App and its app listing must clearly display information about responsible gambling.

Other Real-Money Games, Contests, and Tournament Apps

For all other apps which do not meet the eligibility requirements for gambling apps noted above and are not included in the “Other Real-Money Game Pilots” noted below, we don't allow content or services that enable or facilitate users’ ability to wager, stake, or participate using real money (including in-app items purchased with money) to obtain a prize of real world monetary value. This includes but is not limited to, online casinos, sports betting, lotteries, and games that accept money and offer prizes of cash or other real world value (except programs permitted under the Gamified Loyalty Programs requirements described below).

Examples of violations

  • Games that accept money in exchange for an opportunity to win a physical or monetary prize
  • Apps that have navigational elements or features (e.g. menu items, tabs, buttons, webviews, etc.) that provide a “call to action” to wager, stake, or participate in real-money games, contests or tournaments using real money, such as apps that invite users to “BET!” or “REGISTER!” or “COMPETE!” in a tournament for a chance to win a cash prize.
  • Apps that accept or manage wagers, in-app currencies, winnings, or deposits in order to gamble for, or obtain a physical or monetary prize.